home
A global focus
From project inception to final sale
Our Added Value
Research
Thanks to our data-led approach and industry-leading research team, your sales and marketing strategies will always be informed by market trends — so you can have complete faith in advice you’re given.
To give your buyers more context and confidence to invest into specific markets, you’ll also have access to our impartial publications.
Market Leading Insights
Our blog covers the latest UK and international property market news and opinions, plus helpful guides, and top tips from our renowned industry experts. We regularly feature properties in our long-running blog series, 6 of the Best, that highlights homes that share a common theme, location, or architectural style.
Have your home seen by the great and the good. Updated monthly, Portfolio seamlessly blends the latest insights and trends into design, luxury living, and the world’s finest properties. Each year, we also publish an accompanying print magazine that makes an exquisite addition to any coffee table. Potential buyers and tenants can register for our monthly newsletter, The Edit, to receive our top property picks and receive invitations to exclusive events.
Portfolio by Savills
Savills Blog
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BRANDED
RESIDENCES
Prime Residential Index: World Cities
spotlight
on spain
PRIME UK
RESIDENTIAL
2025/2026
FEBRUARY 2026
SEPTEMBER 2024
SPRING/SUMMER 2026
Services
As our client, you’ll benefit from a fully integrated, end-to-end service — with a dedicated team supporting you from our headquarters in London with expertise from around the world. We are well positioned to guide you throughout every stage of the development lifecycle.
From project inception through to the final design review, we’ll ensure your development meets the expectations of local and global markets from day one.
By engaging early — and combining the insight of both advisor and agent — we create a seamless handover into launch, marketing and sales.
MARKETING
From pre-launch to on-market promotion, our specialist in-house sales and marketing team will be your single point of contact — offering 360-degree marketing and sales support. Thanks to our extensive experience in multi-channel marketing, you’ll benefit from in-depth knowledge of the markets at every step of the way.
No two projects are the same, so your strategy will be tailored to your goals and key target markets. Placement is also key, so we’ll bring your opportunity to the market at the right time to the right audience. In turn, this will create demand, competition and help to maximise sales rates and values.
PR
To maximise exposure for your development scheme, our Global Residential Development PR Director will work closely with your in-house comms team or appointed PR agency.
As the only firm with an in-house team of national, regional and international PR managers — we’re a national leader in generating media coverage. Through our dedicated PR teams, we constantly generate publicity in newspapers, broadcast media and online.
On average, we receive over 30 mentions every day in local, national and global press — for you, this means more opportunity for free press exposure and a higher likelihood of your properties being seen.
PRIVATE OFFICE
You’ll have a single, highly-experienced point of contact within the Private Office — backed up by the vast presence, experience and expertise of our global business.
To generate the right buyers for your development, you’ll also have access to our experts’ extensive personal networks.
Development Advisory
Sales
Sales & Marketing Consultancy
Development Consultancy & Feasibility
Brand Search, Selection and Negotiation
Master Sales & Marketing Agency
Sales Management
Sales & Marketing Consultancy
Development Consultancy
Development Consultancy & Feasibility
Senior Surveyor
Jasmine Hopkins
Detailed site review and positioning
Local and international market analysis
Benchmarking against branded residential projects
Optimisation of unit type, mix, sizing and pricing
Strategic recommendations to de-risk and maximise returns
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Operator identification & brand shortlisting
Benchmarking of commercial and operational terms
Advise on strategic alignment of brand
Negotiate key agreements to license and operate the project
Finalisation of brand and execution of agreements
Brand Search, Selection and Negotiation
Development Consultancy
Sales phasing, release and delivery strategies
Strategic PR and marketing consultancy
Ongoing pricing strategy and sales advice
Design, branding and creative direction
International marketing collateral optimisation
Sales & Marketing Consultancy
Sales & Marketing Consultancy
Dedicated international and domestic project team
Full service route-to-market planning with Savills associated service lines
Broker briefings across Savills network
Marketing, digital and PR management
Dedicated broker ‘ambassadors’ across relevant markets
Master Sales & Marketing Agency
Sales
Lead generation & digital marketing strategy
Sales conversion
Weekly and monthly reporting
Domestic and international events
Continuous sales & marketing review
Sales Management
Sales
case studies
Head of Global Residential Development Consultancy
Louis Keighley
case studies
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Associate
Rosie Tucker
case studies
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Head of Global Residential Development Consultancy
Louis Keighley
case studies
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Director
Sinéad Canning
case studies
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Associate Director
Henry Collins
case studies
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Associate
Hud Anwar
case studies
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Director
Sinéad Canning
case studies
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Associate
Hud Anwar
case studies
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Director
Sinéad Canning
case studies
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How we can help
Past successes
Engaging customers around the world
Over 28 million visits
to our global property
search in 2022
Our website can be read in 22 different languages including Spanish and Chinese
More than 10 million
website visits from
outside the UK
Website visits
from 244 different
countries
Dedicated new homes
advisors around the world
With an unrivalled global network, talented property experts with deep local market knowledge and a broad range of specialist services, Savills is a global property consultancy unlike any other. We are uniquely positioned to advise clients on their real estate projects anywhere in the world.
Wherever your buyers are located, Savills will help you reach them.
The Savills network of over 700 offices within the Americas, UK & Europe, Asia Pacific, Africa and the Middle East, give us unrivalled reach and presence across global markets.
The Summer Showcase
Summer Showcase offers private access to exceptional global developments. Exclusive conversations with leading developers and industry experts. Unique insight from some of the world's foremost voices in residential research. And, above all, an opportunity to experience the ideas, destinations and people shaping the future of luxury living.
Successful Partnerships
A global focus
Who we are
A selection of current and past projects shown below.
Research, benchmarking and competitor analysis
Sales and marketing strategy
Master agency mandate
Digital marketing strategy and implementation
Result: Sales launch of 170 units summer 2026
Gibraltar
Elysium Bayside
170 Apartments
Mixed use residential scheme
Partnership with Armstrong Properties
Fully integrated sales & marketing campaign
Created bespoke, integrated CRM
Delivery marketing suite & show apartments
Co-ordinated PR campaign
Result: Successful global sales from international network
63 Apartments
Luxury residential project
Master agency mandate lead from London
ROME, ITALY
Monticello
Indepth in-country analysis & site inspection
Benchmarking and analysis
Strategic sales & marketing plan
Result: Fully integrated sales & marketing consultancy report
55 Branded Residences
Luxury residential project
Partnership with Savills Residential Consultancy
Marrakech, MOROCCO
Six Senses Residences
Strategic advice product definition & service offering
Development and delivery of strategic route to market
Real-time client reporting, training on-site sales team
International marketing, PR, roadshows, lead-generation
Result: Fastest selling branded residential scheme in Europe – over 80% of the scheme was sold or under offer before completion
83 Branded Residences
Amenity-led residential project
Master agency mandate lead from London
QUINTA DO LAGO, PORTUGAL
W Residences Algarve
Strategic brand positioning
Savills global network outreach
Targeted digital marketing campaign
Reporting and co-ordination PR & all development comms
Sales management
Result: Actively marketing for sales 2026
58 Branded Residences
Luxury residential project
Multi-agency sales with non-Savills partners
COMPORTA, PORTUGAL
Six Senses Residences
Bespoke sales and marketing consultancy
Global market benchmarking
Market opportunity and buyer profile analysis
Strategic route-to-market planning
Result: Market-leading global benchmarking and a clear, strategically mapped route to market
1,900 Private Residences
Mixed use new district in Riyadh
Partnership with Savills Middle East
RIYADH, SAUDI ARABIA
New Murabba
Strategic development consultancy
Financial viability advice
Analysis of buyer demand alighment
Development of 'market ready' launch strategy
Result: Smooth transition to our Sales & Marketing consultancy mandate, with a forward-thinking market release strategy
c. 1,000 Branded Residences
Amenity-led resort-style residential project
Partnership with Savills Middle East
TABUK PROVINCE, SAUDI ARABIA
Trojena, NEOM
Strategic development consultancy
International market positioning
Coastal destination demand analysis
Buyer profiling and global sales strategy
Result: Bespoke buyer profiles and sales roll-out strategy modelled for markets worldwide
c. 1,000 Branded Residences
New coastal destination in Saudia Arabia
Partnership with Savills Middle East
GULF OF AQABA, SAUDI ARABIA
Magna, NEOM
Brand search
Advised on design of existing building to suit target buyer profile
Full suite of sales & marketing consultancy advice
Global launch strategy including events & PR
Ongoing master sales agency
Result: Successful global sales strategy delivered with local viewing partner
62 Branded Residences
Mixed use residential-led redevelopment
Partnership with Savills Residential Consultancy
CAPE TOWN, SOUTH AFRICA
Mama Residences
Brand search and consultancy advice
Co-operation and co-ordination on global sales launch including PR
Brand tie-up events in Barcelona and Dubai
Result: Achieved premium values over local market average
33 Branded Residences
Luxury residential project
Master agency mandate lead from London
MADRID, SPAIN
SLS Madrid Infantas Residences
Development and delivery of strategic route to market International marketing and PR, roadshows, lead-generation campaigns
Real-time client reporting
Result: Sales pricing currently far exceeded the previous ceiling for residential property in Barcelona, averaging over €30,000 / sq m
Savills marketing strategy and global launch generated applicants from 69 countries
34 Branded Residences
Luxury residential tower
Master agency mandate lead from London
BARCELONA, SPAIN
Mandarin Oriental Residences
International lead-generation & database development
Optimisation marketing collateral for international audience
Targeted digital marketing campaign
In country customer journey optimisation
Result: Actively marketing at present
120 Apartments, part of 1,000 unit master plan
Amenity-led resort-style residential project
Partnership with Savills Málaga
huelva, SPAIN
Sagitta El Rompido Living Club
Full suite sales and marketing consultancy
Benchmarking and pricing strategy
Master agency services
Marketing and sales operations
Result: 100% sold within 8 hours
463 Apartments
Two residential towers T1: 25 floors T2: 21 floors
Lead by Savills Dubai
Dubai, UAE
The Residences by DIFC
Development consultancy and master agency services
Benchmarking and pricing
Project launch, marketing and sales activities
Marketing strategy and delivery
Result: Over 20% sold within first month, 50% sold within a year. Value sold: AED 1.2 billion sold in 18 months
162 Branded Residences
71 storey residential tower
Lead by Savills Dubai
Dubai, UAE
Mr. C Residences Downtown
Development consultancy and master agency services
Optimisation of design & product development
Benchmarking, pricing strategy and delivery
All marketing and sales activities
Result: Over AED 1bn in sales within 6 months of launch
810 Apartments
Luxury residential project
Lead by Savills Dubai
Ras Al Khaimah, UAE
Miraggio
1,200 Apartments
Multi-phase, residential led, mixed-use regeneration
Partnership with developer Ballymore
LONDON, UK
Embassy Gardens
Relationship management between City and developer for the Urbanisme Autorisation
Marketing strategy and activities
Floor plan optimisation
Rental Management rental activity process
Full service sales & marketing delivery
Continuous sales price management
Result: All units sold by Savills
51 Branded Residences
Sole agency for all apartments
Partnership with Savills French Alps
Courchevel, France
Six Senses Residences
Full service sales & marketing consultancy
Global launch strategy
Optimisation of marketing collateral for international audience
Custom research commission
Result: Market-leading global benchmarking. Clear client advice on market opportunities, buyer profiles
Marrakech, MOROCCO
Kasara
Development & delivery of strategic routes to local & global markets
International marketing & PR, roadshows, lead-generation campaigns
Client reporting and collaboration
Result: Savills outsold any other agent and achieved record breaking prices of over £7,000psf
85 Branded Residences
Super Prime mixed-use building redevelopment
Multi agency with non-Savills partners
LONDON, UK
The OWO
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Built international audience and project recognition
Strategic phasing & release programme
Product development and optimisation
International event strategy and delivery
Result: Delivered strong capital growth and healthy sales rate since 2012
500 Private Residences
Branded amenity-led residential project
Master agency mandate led from London
Fully integrated sales & marketing campaign
Developed bespoke, integrated CRM
Delivery marketing suite & show apartments
Co-ordinated international PR campaign
Result: Global sales from international network
79 Apartments
Multi phase regeneration scheme
Partnership with Savills Italy
FLORENCE, ITALY
Manifattura Tabacchi
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Highlight Projects
Global Track Record
Development and delivery of strategic route to market
Fully integrated sales & marketing campaign
International market positioning
Result: Actively marketing at present
395 Branded Residences
Two blue-chip residential towers
Master agency mandate led from Savills Singapore
Bangkok, thailand
Upper House Residences
Past successes
Local Knowledge and Global Expertise
Our Awards
EG Global Adviser
of the year
2020 & 2022
No.1 Real Estate
Superbrand for
14 succesive years
UK Property Awards
Best Property Agency / Consultancy in London
2022 - 2023
Head of Global Residential Development Sales
Andrew Hawkins
Meet your team
associate director
henry collins
Associate
Jemimah White
Associate
Hud Anwar
“I’ve worked with the Savills team for over 6 years and have always found them knowledgeable and personable. They are always available and go above and beyond. I’d highly recommend their services for any property searches or just for some good advice.”
Head of Global Residential Development Consultancy
Louis Keighley
Director
Sinéad Canning
Senior analyst
Sage Wilmott
Senior Surveyor
Jasmine Hopkins
Associate
Rosie Tucker
Global Residential Development Sales & Marketing
Global Residential Development Consultancy
Drawing on decades of experience across diverse international markets, the team brings exceptional breadth and depth of global property expertise to every stage of the development process.
We are culturally adaptable and equally comfortable shaping overarching strategy as well as standout sales & marketing campaigns. We excel at execution—managing the sales process, optimising the granular detail of lead generation and refining every touchpoint on the customer journey.
“Savills have been a trusted advisor on Mama Residences Cape Town. As the first internationally branded residential project in South Africa, we looked to Savills as a partner with deep understanding of branded residential and a truly global sales perspective.”
Vice President, Investments, Kasada Capital Management
Bonga Hlongwane
Principal, Aquiler Capital Partners
James Cole
“The Savills Global Residential Development Sales consultancy team provided us with insightful, data-driven advice that helped optimise our development offer, strengthen our market positioning, and align with both domestic and international buyer demand.”
Premier League Football Club
Head of player Support
get in touch
We'd love to hear from you, Our Global New Homes team would be delighted to discuss your requirements.
+44 (0)20 3810 9800
